Episode 13 - Gamification Guru with Yu-kai Chou

Our guest, Yu-kai Chou, is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently Founder Partner/Chief Creation Officer of The Octalysis Group, the leading consulting firm on gamification and behavior design.  

Yu-kai explains Octalysis framework, which is now the leading gamification framework in the tech sector. We get to hear what the framework is, how he developed it and how it has helped improve over 1 billion user experiences across the world creating behavioral change among their customers and employees.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In  2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award in  

2014, 2015 and 2017 by the World Gamification Congress and the Gamification Europe Conference.  He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Volkswagen/Porsche, eBay, Fidelity Investments, AIG Japan, Verizon, and more. His work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.

This episode has much to offer to those in sales, marketing, product, and community & ecosystem development.