Episode 14 - Making Waves with Zach Weisberg

Joining us on the show is the founder and CEO of The Inertia, Zach Weisberg. The Inertia is a new media platform that has emerged as the definitive digital voice of surfing and the outdoors.

In this episode, Zach and I relived our experience in Kelly Slater's surf ranch in central California for an event called Making Waves- a premium event at Kelly Slater’s Surf Ranch in Central California. It was an intimate retreat of investors, entrepreneurs, and service providers from the LA Tech Startup Community sponsored by Hunt Club, Crosscut Ventures, Fenwick & West, Artium, & Pacific Western Bank.

We dove into how the Surf Ranch "created the conditions for the magic" and how the power of imagination combined with follow-through is the key for bringing new businesses into market, with the Surf Ranch being one of many examples.

We also press rewind and survey Zach's early career, where he worked as a freelance journalist for The New York Times, Esquire, his time as online editor at Surfer Magazine - the seminal print publication- from 2007 through 2010, plus a fascinating story on why he left Surfer Magazine to found The Inertia in September 2010.

Zach also completed the MBA Program at USC Marshall School of Business, and Zach shares an unexpected insight about an important lesson he learned at USC that was deeply insightful, and useful- that relationships are the key.

This show has a lot to offer for anyone interested in surfing, storytelling, online communities, the Los Angeles Tech Community, and more.