Episode 35 - CRM Category Creator with Jon Ferrera

True visionaries & pioneers are rare. This week I'm excited to share my conversation with my friend and mentor, Jon Ferrara - the category-creating entrepreneur who trailblazed the CRM category with Goldmine Software. Jon bootstrapped Goldmine in the late ’80s, scaled it in the ’90s, and sold the business for $125M cash during the dot com boom.

Jon is now the Founder & CEO of Nimble.com - the CRM I’ve been using for ten years now- and I just love Nimble. Nimble is a relationship-focused CRM for your entire team- not just salespeople. Jon is brilliant- he’s both a right and left-brain thinker. This is an inspiring and honest interview, as Jon candidly shares the highs and lows of his life and career. Jon is also a wonderful role model for balancing personal and professional success. He’s a literal gold mine of knowledge - and it’s such a delight to have him in this episode!

This episode has a lot to offer anyone interested in a legendary case study of “how to create a new category of software,” plus the art & science of sales.

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HOOK: Bootstrapped category creator of CRM